SEO - Part 6

In our last article we said that we would start off with how to get the good old Googlebots to read our keywords first. This is very important towards getting a high search engine ranking. If you only get this one concept out of this whole tutorial, you will still be ahead of the game against most of the people on the Internet who put up web pages and have absolutely no idea what they’re doing. Knowledge is power and you’re about to get an education and a half in just this one article.

Okay, remember I said that Google reads your web page from left to right? Well, that’s not entirely true. There is one exception to this rule.

Did you ever go to a web page and see down the left hand column of the page a bunch of navigation links? Well, in this case, Google will read the navigation links down the left hand side before it reads anything else. So this is the exception to the left to right rule.

How does this help us?

Well, what we don’t want is for Google to read the navigation links first. We want them to read the content of our site first. The way we trick them to do this is simple. On top of the navigation links on the left hand side we simply put an empty column. When Google sees this they will see that it is an empty column and then proceed to read our content to the right of it before going down to the navigation links under the empty column.

Not a bad little trick. And it is very effective too.

One thing I want to point out. The few things we’ve gone over so far are only a fraction of the number of things you’ll have to do in order to get a good search engine ranking. In other words, don’t expect to just do the first few things we’ve discussed and expect your search engine rankings to skyrocket. You have to do ALL the things in this tutorial if you want to win the search engine wars. And that means not leaving anything out.