Job Killer Biz - Internet Marketing

SEO Part 8

2007-05-23T09:23:00.000-07:00

What we have covered up to this point is what is called on page optimization. This means that all the things that we have done were directly done to our web pages. Now we are going to move into the area of off page optimization, which is actually where the majority of your optimization techniques come to play. The truth is, all the on page optimization in the world isn’t going to bring you to the top of the search engines without off page optimization. So let’s dive into that aspect of SEO right now.

Off page optimization literally mean the difference between your page ranking 1000 or ranking 1 on Google. Yes, the difference can be that great.

Off page optimization is just that. It is all the factors that add to your search engine rankings that don’t appear on your web page.

One of these is which websites link to you. The more websites that you have linking to your website, the higher your ranking. Not only are the number of the websites important but the quality of them as well. This also included the PR rank of each of these websites. The higher the better.

On each website that links to you there is then the number of links that link to your site. The more links, the better. The type of links is also important as some links are worth more than others. Also it is important that the site that has all these links to your site is considered a quality site in the eyes of Google.

This is the basic stuff that we’re going to concentrate on. There’s more, but we’ll get to that later on. Don’t worry. By the time we’re done, you’ll have all the main pieces put together. It’s just a matter of connecting the dots and crossing all the T’s.

In order to understand how to get our site up to the top of the search engines using off page optimization, we need to first look at the top 10 sites in our niche and see how they got to where they are through the same methods. We basically want to do what they did but then take it one step farther.

The first step is to take one of the sites in your niche that is ranked up at the top of Google and do what we call a link check. To do this, go to the Google search engine and in the box where you would type in your search phrase, type in the following:

link:http://www.domain.com/

You will of course replace the www.domain.com with the actual URL of the web site that you are looking up.

After you do this, you will see which websites link to this site.

Let’s stop right here. From this point, there are a number of things that you are going to need to check for each site that links in to the site you’re trying to beat out. So we’ll stop here and save all of that for our next articles, because here is where things start to get a little intense and possibly a little confusing as well.

SEO Part 7

2007-05-22T09:31:00.000-07:00

Sorry for the delay in posting part 7. I have been tied up on a few other projects which took up more time than i had intended. Here`s part 7

So, want to get listed on Google in under 24 hours? It is possible. I’m going to show you how in this article. So many people think that this stuff is as much voodoo as the "weight loss spells" web page. But the truth is, a lot of this is just pure common sense and realizing what it is that Google wants and simply giving it to them. That’s how I was able to defeat things like the Google Slap. But that’s another story. Anyway, let’s move on to how to get listed in Google in under 24 hours.

Okay, let’s say you make a brand new website for yourself. Let’s call it mynewwebsite.com for the sake of keeping this simple.

If we were to type that website into Google’s search box we would find that it’s not listed. The reason is because it is brand new and Google hasn’t had a chance to go out and find us yet so that they can actually list us. Okay, so how do we get indexed by Google?
Well, let me tell you what NOT to do, because this is the kind of stuff that’s going to get you in a mess of trouble.

Don’t EVER use the Google online submission form for your site. This is a form where you tell Google you have a site and ask them to list you. Guess what? If you do this, it’s going to take about 4 to 6 weeks to get your site listed. That’s a far cry from 24 hours. So don’t use the form. There’s a better way.

Simply do a search for websites in your keyword and see if they have a links page. If they do, look to see if the site is a PR 6 or higher site. If it is, write them a very professional email asking them if they would agree to a link exchange. If you do this correctly, they should have no problem agreeing to one. This will get your website indexed in under 24 hours.

Why?

Because the page that’s linking to you is a very high ranking page, and Google takes those pages very serious. They also take the links on those pages very seriously. So, when Google sees YOUR link on that page, they will immediately look to see if you’re indexed with them. If you’re not, they will index you immediately. How does this happen in under 24 hours? Because the Googlebots are out there everyday. So as soon as the new day begins, they start their crawl. As soon as they see the PR 6 page with your link on it, you’re as good as in.

It’s that simple.

If you can manage to do this with a number of websites, this will bring you up the search engine ranks. Again, this is only a piece of the puzzle, but it’s an important piece. It’s called getting backlinks.

SEO - Part 6

2007-05-01T14:59:00.000-07:00

In our last article we said that we would start off with how to get the good old Googlebots to read our keywords first. This is very important towards getting a high search engine ranking. If you only get this one concept out of this whole tutorial, you will still be ahead of the game against most of the people on the Internet who put up web pages and have absolutely no idea what they’re doing. Knowledge is power and you’re about to get an education and a half in just this one article.

Okay, remember I said that Google reads your web page from left to right? Well, that’s not entirely true. There is one exception to this rule.

Did you ever go to a web page and see down the left hand column of the page a bunch of navigation links? Well, in this case, Google will read the navigation links down the left hand side before it reads anything else. So this is the exception to the left to right rule.

How does this help us?

Well, what we don’t want is for Google to read the navigation links first. We want them to read the content of our site first. The way we trick them to do this is simple. On top of the navigation links on the left hand side we simply put an empty column. When Google sees this they will see that it is an empty column and then proceed to read our content to the right of it before going down to the navigation links under the empty column.

Not a bad little trick. And it is very effective too.

One thing I want to point out. The few things we’ve gone over so far are only a fraction of the number of things you’ll have to do in order to get a good search engine ranking. In other words, don’t expect to just do the first few things we’ve discussed and expect your search engine rankings to skyrocket. You have to do ALL the things in this tutorial if you want to win the search engine wars. And that means not leaving anything out.

SEO Part 5

2007-04-26T12:37:00.000-07:00

In our last article we left off with the h1 tag ad how it should look for your web page. In this article we’re going to pick up with the h2 tag and a few other things we can do to make Google like us enough to put us close to the top of the search engines. By the time we’re done, you’re going to have one of the top sites for your niche.

The h2 tag is a sub header. In the case of "Weight Loss Spells" you might want to have a sub header something like this…

"Safe Weight Loss Spells That Work"

You will notice that in our sub header we also have the keyword of the page we’re optimizing. This is another plus for us. One word of caution. You don’t want to "keyword stuff" your page. This will actually hurt your web page with the search engines. Keyword stuffing is simply listing your main keywords over and over on the page. Search engines will pick up on this and really knock you down for it. So don’t do it.

This brings us to how you actually should have your keywords appear throughout your page.

Search engines rank pages based on what real people want. And what real people want is to read something that actually sounds like it was written for a real person.

The best way to illustrate this is with an example of how you would write a paragraph for your web page using the main keywords. Notice the highlighted keywords and how they’re "sprinkled" throughout the paragraph.

Weight Loss Spells have always been a mystery to modern science. Many dismiss it as just voodoo. Others find it fascinating table talk. But few take it seriously. The truth is, weight loss spells when performed by a qualified professional, can actually help a person who otherwise could not lose weight do so with relative ease. If you’re interested in some proven weight loss spells that work, you will find them in our spells section of the site.

See how natural that sounded? That’s the kind of page you want to put up. Yes, it takes a little bit of thought and it does help to be a decent writer. But if you can’t do it yourself, get somebody who can. There are plenty of good copywriters out there who can put together a page for you that will be optimized perfectly for the search engines.

In our next article, we’re going to continue our discussion of SEO with tricks on how to get Google to read your keywords first. This is so important because let’s face it, keywords are the name of the game. They’re what Internet surfers type in when they go to a search engine. Without keyword optimization, you’re fighting a war that you can’t win. If it sounds like I am repeating myself, I am for a reason. Sometimes we need to have something drilled home before we really understand how important the concept is.

SEO Part 4

2007-04-24T09:07:00.000-07:00

Picking up where we left off in the last article, we’re now going to move on to the next chapter in Brad’s book. I’ve left a lot of stuff out of the first chapter that I felt wasn’t really needed for the purpose of this article series. No sense getting you all confused.

In this article, we’re actually going to begin the optimization of our web page. This is a systematic, step by step approach, so you should be able to take this approach and apply it to any web site at all and not just the one we’re doing in this example.

The first thing you need to do is select a page title for your site. The title should ONLY include your keyword phrase that you want optimized. So, if we’re putting together a web site for "weight loss spells" that’s going to be our title, PERIOD. Not "Great Weight Loss Spells" or "Amazing Weight Loss Spells" but just "Weight Loss Spells." If we want to call it "Great Weight Loss Spells" then we have to go back and start the process all over again, starting with Wordtracker, finding the number of searches and then going to Google and finding the number of competing sites, as well as what the top sites are. Every keyword MUST be optimized separately. Sounds like a lot of work? Nobody said SEO was easy.

Now, having said that, if you were to do something like this for the title…

"Weight Loss Spells – Safe Weight Loss"

That would be acceptable. Not perfect, but acceptable. You won’t get as much weight from Google if you just used "Weight Loss Spells" but because the main keyword phrase is in the title, you will get some weight for it. In other words the fewer the words the better.

The next thing we want to do is create the heading for our page. This is going to be the first thing they see and unless it is a graphic header, you want the header of your page to be in a h1 tag. Leaving this out can be hazardous to your health.

In the h1 tag is going to be the actual heading for your page, which should be "Weight Loss Spells" and that’s it, unless of course you want to go with the alternate title that we mentioned above.

Because of the way that Google reads web pages when they send their Googlebots around, you want your h1 tag to be as far to the left of the page as possible. Why? Because Googlebots read from left to right. Having the h1 tag too far right will hurt your SE rankings.

In our next article, we’ll continue with sub header tags like the h2 tag. We’ll also show you how to make Google read your keywords first. Like I said, this is some pretty complex stuff and there’s a lot to go over. That’s why we’re breaking this tutorial up into sections. Otherwise you would definitely suffer from information overload.

SEO - PART 3

2007-04-23T10:48:00.000-07:00

Okay we just picked out the keyword that we’re going to target, "weight loss spells." Okay, if you take a look at Google’s top pages for that keyword, you will notice something very important. The number 2 site in the index is not a main page. It’s a subpage. Why does that matter?

Subpages are not ranked as high as main pages by the search engines. A main page will always get preferential treatment over a subpage. So, since the number 2 page in the Google listings for this keyword is a subpage, we have a very good chance of knocking it out of the number 2 spot if we target our own main page with the keyword "weight loss spells."

If you go to that page and take a look at its page rank, you’ll see that it only has a page rank of 2. This is not very high at all and yet it’s still the number 2 ranked page for this keyword.

This is going to be a piece of cake.

Oh, in case you don’t understand page rank, let me give you a quick and dirty explanation. Page rank is the way Google gives a value to a web site. The higher the page rank, the more popular. So, a page rank of 6 is better than a page rank of 2. The way this page rank is determined is by the number of links on other sites that point to your site.

So why is this a piece of cake? Simple. A page rank of 2 is nothing. We should be able to knock off a page rank of 2 in no time flat, thus bringing us up to at least the second position on Google.
Okay, let’s go back to the number 2 site on Google and look up the keywords that this site uses. Easy to do. Just go to the top of your browser and click on "view" and then "source." If you look through the source, you should see 2 lines that looks like this.

title Weight Loss Spells - Free Spells for Losing Weight title
meta name="keywords" content="witchcraft, Wicca, Wiccan, spells, love spells, free spells"

There is something very interesting about this site and how it is optimized.

It’s not.

Look closely. The title of the site does have the keyword "weight loss spells" in it. But if you look at the keywords line, you’ll see that nowhere in that line do they have "weight loss spells." This is a major boo-boo and yet they still managed to land at the number 2 position at Google for this keyword. All we have to do is include the keyword "weight loss spells" in our keyword line for our site and we’ve already got an advantage over them.

Another thing you will notice is their header tags. There are none. A header tag is a piece of HTML that starts either h1, h2, etc. This site has only one h1 header tags on the page. That’s another plus on our favor. All we have to do is include an H1 tag on our web page and that at least puts us on the same level as them.

For those who don’t know what header tags are, they’re HTML tags that tell a person’s browser to print this as a heading, meaning it will be larger in type than the rest of the print under it.
For example:

This Is A Heading Of A Page

And this is the smaller print that goes under it.

So as you can see, we have quite a few things we can do already to push our site above this site in the search engines.

Let’s take a look to see if the keyword "weight loss spells" is bolded anywhere on the page. The only place it’s bolded is in the h1 tag itself. Nowhere else on the page does this keyword appear at all.

That is totally mind boggling that this site is number 2 at Google under this keyword and yet on their page the keyword itself is only listed one time.

And, did you happen to take a look at how horrible this page is as far as design? How many people do you think would go to a site like this and actually stay there long? One can only imagine how bad the sites are that are under this site. If we were to put up a quality site, fully optimized for this keyword, there is no reason and just no way we can’t reach the number 2 position, minimum.

Based on all the things we’ve learned about this site for this keyword, based on the way that Google ranks pages, we should easily be able to outrank this site, which only has a page rank of 2.
Now, what we just did with this web site, we should do for the top 5 web sites on the search page of Google. If all the top sites turn out to be this poorly constructed and have low page ranks, then we should have no trouble knocking them all down.

SEO - Part 2

2007-04-21T02:14:00.000-07:00

Okay, let’s dive right into SEO from the beginning. That would be with your niche. The biggest mistake that people make when trying to do SEO is that they don’t bother to do research on their niche first to see what kind of demand there is for it and how much competition they have. They pretty much dive right in only to find out later that they are going against 19 million pages in that niche and only 2,000 monthly searches. Good luck trying to win this search engine war.

Wake me when you’ve reached your 100th birthday.

Brad Cullen’s first chapter of his free giveaway book (it’s nice to be so rich that you can just give stuff away) was called "Optimize the Wrong Keywords and You’ll Most Likely Never See Results." No truer words were ever spoken. And yet, so many people never get this. They want to throw up a site with the keywords "Home Business" and expect to see results. They’d have a better chance of getting a date with a super model.

Brad explains how you have to really get into the basement of a niche. Well, those weren’t his words, but that’s really what he meant. Today we call them long tail keywords. These are the keywords that are down at the end of the search chain. Now, a lot of people might immediately think, "How can that do me any good? If few people search using these keywords, how do I get traffic?" Well, we’ll get to that shortly. The point is, you have absolutely no chance going against the big boys of "Home Business" or "Weight Loss" or any of the other, what I call, "main keywords." The reason is because everybody and their grandmother is optimizing on those keywords. So to have a prayer with SEO, you have to go the other route.

Now, that isn’t to say that someday you’re not going to incorporate these main keywords into your SEO. You will, but you have to get in through the back door first. Then you can start pulling in traffic from some of the major keywords.

So let’s say you’re in the niche of "weight loss", which is a very big one today. The first thing you need to do is go to a keyword suggestion tool (I use Wordtracker) and find out what some of the long tail keywords are that maybe don’t have as much competition.

Here is the URL that you need to go to in order to look these keywords up.

http://freekeywords.wordtracker.com/

Okay, so let’s go there and look up "weight loss"

As you can see, the weight loss main keyword has over 12,000 searches a month as of this printing. That’s a lot of searches. But if you go to the Google search engine and look to see how many sites come up under the keyword "weight loss" you will find that it is over 45 million sites. Think you have a shot in Hades of putting a dent in this market?

Okay, let’s run down our keyword list to something that doesn’t quite have as much competition.

Let’s look at "weight loss spells" Hey, don’t laugh. It was searched for about 63 times last month.

If you look at the number of sites that are optimized for that keyword, it’s only about 22,ooo.
Now THAT is a much more manageable number.

See where we’re going with this?

Good. Next article we’ll pick it up from here.

SEO - Part 1

2007-04-20T09:39:00.000-07:00

SEO. What exactly is it? In simple terms, it is making it so that the search engines will place your web page high up in the search rankings. So if you had a site on say, "Gardening", if somebody were to go to a search engine and do a search on the keyword "gardening" your site would land somewhere in the first 3 pages and preferably on page 1 somewhere near the top of the page.

In practice, this is a whole other ballgame. Why? Because the search engines, which years ago used to be predictable, continuously change the rules on us and make life just plain difficult. For example, when FFA pages first came out and people would post their links to these FFA pages, the search engines would include these pages in their listings and give you credit for having your link on these pages. But then, as the search engines began to realize that nobody actually went to these pages, they stopped including them in their listings. Now, all those links that people had out there turned out to be worthless. People’s search engine rankings for their sites began to plummet overnight. Most people had no explanation for it. But the ones who took the time to find out, either through insider information or just trial and error, realized that posting to FFA sites wouldn’t help your SE ranking and only hurt it. So they started putting out reports on this and made money through those reports.

The point is, SEO is constantly changing because the rules are always changing. However, having said that, there are some strategies which are basic and will never change. If you master these strategies and use them all the time, you have a decent chance of working your way up the search engines. Some techniques work better than others and there are some shortcuts that we can use today to help get us up the search engines a little quicker. Will those shortcuts work tomorrow? Nobody really knows. But for the purposes of what works today, we’re going to include those shortcuts into the following articles.

Just a disclaimer before we actually get into the ABCs of SEO. Because of the volatile nature of search engines, I make no guarantees that the methods you are about to read are going to land you on page one. For one thing, it is a lot harder to land on the first page of the search engines when you’re competing with 10 million other sites. It’s a lot easier if you only have a few thousand sites to deal with. That is one of the things that you’re going to learn throughout this series, how to pick a niche where you will have the best chance of getting a top spot on the search engines.

One other thing you need to be aware of. Each SE has its own criteria, so landing on page one of a particular search engine doesn’t necessarily mean that you’re going to land on page one on ALL the search engines. That’s why you want to concentrate on the main search engines and just a few of them. Over time, the rest will come.

SEO is quite a war. Many today are winning the war because of some of these methods.

So sit back and get yourself prepared for one very intense tutorial on SEO.

Affiliate commandments

2007-04-19T23:00:00.000-07:00

Hi all

Before we continue with our series on Search engine optimisation i want to tell you about a hot new product that has just been released you might be interested in.

Affiliate Commandments

Affiliate commandments has been written by Chris Mcneeny of Day Job Killer, Affiliate Project X and Adwords Miracle fame.

If you have got the above books then you probably won`t need Affilite Commandments.

Affiliate commandments is geared towards the Newbies amongst you who want to start earning money online affiliate marketing.

Chris certainly delivers some useful information and strategies that you should know and for just $9.97 its an absolute steal.

You can find out more here

creating your Website

2007-04-19T09:58:00.000-07:00

Okay, you’ve got your domain and your web hosting and you’re ready to start working on your site. Yeah, I know, web design. Yuck! Don’t get me wrong. I love it. But web design isn’t for everybody.

For those of you who don’t know HTML from STP Oil Treatment, there are alternatives to designing your own site from the ground floor up.

1. Get somebody to do it for you. This is the easiest, and the most expensive. Web designers, good web designers, don’t work cheap. Depending on how many pages you require for your web site, you can spend thousands of dollars on one. But be darn sure, if you get a top notch designer, you will get a top notch site.

2. Get a template. This will still require you to do a little bit of work but templates are, for the most part, a breeze. Most come in a zip file with all the graphics you’ll need. The HTML is already done for you. All you need to do is add your own unique text and links. The amount of HTML you’ll need to learn to do this is minimal. Yes, you will still need to do a little work yourself, but in comparison to doing your own site from scratch, it’s a relative breeze.If you want, you can get some really nice templates from bravenet.com.

As a free member of Bravenet, you can get access to all their free templates. Some of them are actually quite nice. Are they super knock ‘em out of the ball park like a professionally designed site? No. But if you’re on a tight budget and don’t want to do it yourself, this is a great way to start. You can always upgrade the site at a later date after you’ve started making a profit.

Regardless of which way you go with this, even with a template, you still have to decide what your site is going to be made of. In other words, what pages? How many? Will the site be static (never changing) or will you constantly be adding pages to it as it goes along? All of this will greatly depend on what kind of site you have.

I basically to start with you need 5 main pages.

1. Home or Index Page
2. About Us Page
3. Products Page
4. Articles Page
5. Contact Page

1. The home or index page is where people first come to the site. This is where you want to give them a basic idea of what they will find on the site. In my case, I also offer a free report. This is great for getting people to opt into your list. But that’s for later in this series.

2. The about us page is kind of like a mission statement. It tells people what we’re trying to accomplish with the site.

3. The products page is self explanatory. This is where you sell your various products, whatever they may be.

4. The articles page is a list of all the articles that a visitor can read at the site about the related topics.

5. The contact page is where people can email you from if they have any questions. Some sites put a contact form on the page instead of an email link.Now, even though there are only 5 main pages, the articles page actually turns this site into a never ending growth site. Each article listed on the page is going to have its own article page specifically for THAT article. So if there are 100 articles listed on the articles page, the site itself now has over 100 pages. This is how a site builds popularity.

Writing is a big key to making money online. Don’t forget that.So what’s the next step? Well, the next step for YOU is to sit down and map out what you want your site to look like. But ultimately, depending on what you are promoting, your site will have its own unique characteristics.

Tomorrow we will look at Search Engine Optimisation.

Domains and Web Hosting

2007-04-18T09:30:00.000-07:00

it’s finally time to take our business idea and turn it into a reality. You’ve narrowed down your niche, you’ve figured out how much competition you have, how many monthly searches you have and you have a pretty good idea of what kind of traffic you can expect. The only thing left is to actually create your business.

We’re going to have to take a few liberties with this series if we’re going to have any chance of getting it off the ground. So, these articles will be geared towards people who have decided to put up their own site and promote either their own products and services or promote other products and services as an affiliate.

Okay, let’s begin.The first thing you’re going to need is to find a domain name for your business. This is where you’re going to have to use a little imagination. Let’s say you decided to sell CDs through Amazon and you decide to focus on the ones that are sold at a big discount, which is usually the older stuff. You might want to get a domain name like www.cheapcds.com, or something like that. You want the domain name to be as descriptive of what your business is as possible. If it’s a band review site then maybe you might choose something like www.rockbandreviews.com or something like that. I seriously doubt either of those domains are available, but you get the picture.

To get your domain, simply go to Google and type in "Domains." You’ll find about 95 million places to get domains. Lots of people use Go Daddy.

Domains are cheap for the first year, about $8 or so. But after that, they get very expensive if you renew on a yearly basis, so it’s a good idea to get your domain for a number of years if you’re sure you’re going to be keeping it.After you get your domain, the next thing you’re going to need is hosting.

There are a number of hosting companies around that you can use. My personal favourite is Vodahost.

Vodahost has some excellent webdesign software that is a breeze to use and upload to the Vodahost Servers. If you sign up they will throw in a free domain name.

Tomorrow we will look at creating your Website

Starting your business

2007-04-17T09:43:00.000-07:00

Okay, so you've picked a niche to make your killing in. You've done your research, found something that has lots of monthly searches and not a ton of competition. The only thing you have to do is put together a game plan for promoting your niche to the masses. Of course, before you even do that, you have to figure out how you're even going to get your niche up on the Internet. But before you even do THAT, you better be prepared to do business online.

This is where most people get caught with their pants down.

Why?

Because they don't realize all the things that they can run into.

Why?

Because they're brand new to this. They're entering a world that is so foreign to them that the things I am going to list here wouldn't even dawn on them. So, in order to keep you from waking up one day and wishing you had this stuff, I am going to outline for you a few things you may want to get BEFORE you actually start thinking about building a web site and advertising it to the masses.

1. You're going to need a backup for your computer. I don't care whether you get a zip drive or an online service or duel RAID drives. If your PC crashes and you don't have all your important files saved somewhere, you are going to be in for some serious hurt. I am speaking from experience. I never thought of these things until they happened to me.

2. You're going to want to get a professional email account. You'll normally get one of these with a hosting package. Why do you want a professional email account? Without going into a long boring rant about spam and spam filters and how tons of email just simply doesn't get delivered to these free email accounts like AOL, Hotmail, Yahoo and on and on, just do yourself a favor and get a pro email account. The last thing you want to happen is somebody writing to you inquiring about your business and their email either lands in your bulk folder or doesn't get delivered at all. Get a pro email account.

3. Get a safety deposit box. If your house burns down, no backup is going to save your valuable papers and contracts, not to mention all the passwords you're going to accumulate for all the sites and services you're going to subscribe to. And make no mistake about it, you'll have TONS of passwords. Write them all down and maybe once a month, go to your safety deposit box and put the updated papers in it. This way, if you have to start from scratch, you'll at least have every site you belong to, along with your username and password on a sheet of paper. Saves a ton of time.

4. Get a business phone. If you're going to communicate with potential JV partners or customers, the last thing you want is for somebody to call home and have your kid answer the phone. If you're going to run a professional business, get a business phone. Even a private cell phone is fine.

5. Anti Virus and Firewall protection. The Internet is a nasty place. The last thing you want to do is go online to any site and risk getting hit with a trojan or worse. It happens. Not to mention some of the things you're going to find in your email. In today's Internet, going online without anti virus and firewall protection is like sending a blind man through a mine field.

There are other things that you're probably going to want to get over time such as a text editor, a budget and expense program, a filing cabinet and high speed Internet connection, but the 5 things I mentioned above are a must. It's just plain suicide not to have them and they're not very expensive.

Tomorrow We’ll talk about Domains, web hosting, creating a web site and getting into Internet advertising.

see you then.

Is your Niche worth going after

2007-04-16T10:08:00.000-07:00

Okay, you've taken your list of interests, you've picked one item on that list and you've narrowed it down to a very specific keyword phrase.

You now have your keyword phrase. Guess what?This doesn't necessarily mean this is what you're going to be focusing on for your business.Huh? Did I hear that right?Yes, you heard that right. See, just because you have an interest in something, doesn't mean other people are going to have an interest in it. And even if they do, if you're going to go up against a million other sites promoting the same niche, you are going to have one heck of a tough time getting your piece of the pie.

This is why I advise people to stay AWAY from Internet marketing. Why? It's a jungle. Yes, you can make it work. I did. But why beat your brains against a stone wall when you can find something that is more like hitting a pillow.So let's take my own choice of health. I decided to go with the more narrowed keyword phrase "Alternative Treatments For Acne."Great, now what?Well, let's see what our demand and competition is.

How do we do this?Well, the competition is easy. Just go to Google and type in, with the quotes YOUR keyword phrase. I'll type in mine.I get 37,000 sites coming up with that keyword phrase. Okay, not too bad.Now, let's see how many monthly searches we get.To do this, go to a keyword suggestion tool and type in the same phrase.I use many. Here's one of them.

http://www.wordtracker.com/trial/step1loadframes.php?sid=011de33637ae9c28eb057ba9beffef2c

It's not the easiest tool to use but with Overture now gone, outside of paid tools, there's not a lot out there that even works anymore.Now, the tool will also give you alternative keyword phrases, because not everybody is going type in YOUR phrase.

Wordtracker will give you a decent list.Okay, type in your keyword phrase, again with the quotes, and see how many monthly searches you get.In my case, not too good. My original phrase only got 2 monthly searches. And even the best word in my list, "Acne" only got 1688 monthly searches and it's not very targeted. What I mean by targeted is this.Does everybody who types in acne into a search engine want an alternative treatment? Some may simply be looking up what causes it.

That's why you want your target phrase to be as specific as possible.So let's see what we have.1688 searches for a non targeted phrase and over 37,000 sites to go up against. I don't know about you but I don't like those odds. Now, I'm not saying you shouldn't pursue this, but if you do, I just want you to understand what you're going to be up against. It will be an uphill battle.Ideally, you want to find a keyword phrase where you have about 1000 - 2000 competing sites and about 5,000 to 10,000 searches a month.

Believe it or not, these ratios exist. They're not easy to find but they do exist. And when you latch onto a niche with very little competition and a good number of monthly searches, you've basically found yourself a goldmine. The key is cashing in on it.Just keep repeating the above process until you find a niche that you are happy with. It may take some time, but it's time well spent.

In our next article, we'll begin to build our business.

Narrowing down your interests

2007-04-15T07:53:00.000-07:00

I know this is painful, but the first thing you have to do is look at your list and pick out ONE item. It doesn't even have to be your favorite item on the list, though that will probably help as you want to do something that you really enjoy. Why? Because you're going to be spending countless hours doing it so you better at least enjoy it to start or you don't have a prayer. Building a business based on something that you have no knowledge or interest in is looking for disaster. You will lose interest quickly and never get your business off the ground.Okay, I've made my choice.

I'm going to pick Health.

Now, health is a very broad topic, kind of like medicine or doctors. There are many types of medicines and many types of doctors. A proctologist is sure as hell not going to perform brain surgery on me, though most people would say that in my case it's pretty much the same thing.

The point is, we want to narrow health down at least a bit. Health is what we call, in the marketing world, a keyword. A keyword is something that people type into a search engine when they look for something on the Internet.

For example, let's say you're searching for info about the new Ipod. You'd probably go to Google and type in "Ipod" and get a ton of results. But what it you're just looking for articles or reviews on the Ipod so you can get a decent idea if it's something you want to buy? In that case you might type in "Ipod articles" or "Ipod reviews." See what we've done? We've narrowed down our keyword search. Now, when we do our search, we don't get as many results. This is why we want to break "health" down a bit so we can narrow in on a very specific niche. You may not even use the word health in your final choice but it will be related to it in some way. In my case, I narrowed health down to "Alternative Medicine."

Now, that alone is still pretty broad. But from it, we can come up with a number of subsets, such as "Alternative Treatments" or "Alternative Cures For" and so on.Then, we can get REALLY specific, like..."Alternative Treatments For Acne" or "Alternative Cures For Cancer" and so on.

The list of things we can focus and narrow in on, just from that one keyword, can literally be endless.

Take music. Good heavens. Off the top of my head, I can come up with "Music of the 60s", "Music of the Beatles", "Music Notation Software" and on and on and on.

Do you see where I am going with this? Take your main interest, whatever it is, and break it down as much as you can. Get it to the point where you are focusing on one VERY specific thing.

In the next chapter, we're going to take your narrowed down "keyword phrase" and run with it.

Getting started

2007-04-14T09:07:00.000-07:00

Well, you've made the decision. You want to earn a living on the Internet. The problem is, you've never done this before, know nothing about the various ways that you CAN make a living and you're quite honestly, LOST. And I don't mean as in the TV show, though in comparison, those guys are on a picnic. At least they have each other. For the most part, you are on your own. Oh yes, there are those who can give you some direction (which I hope to do) but ultimately, you have to do the work. Eventually, as you build a name for yourself you may get somebody to go into a Joint Venture with you, but I'm getting ahead of myself there. The point is, at the beginning, you truly are ON YOUR OWN.

So there you sit, with your computer screen in front of you, staring at heaven knows what. And the first thing that comes into your mind is one question...

Where Do I Start????

If you think this isn't a scary thought, it is. I've been there. In my case I didn't even have people to turn to in order to ask questions. I was REALLY new to this. I had to do the whole thought process all on my own.

As a result, I made mistakes. TONS of mistakes, which resulted in months of no income or worse...expenses that were killing me. Man, do I wish I had some direction.

Well, I'm here to give you some. But if you're expecting that I am going to just lay out some step by step game plan, it's not just possible.

Why?

Let's say I said to you that the first thing you want to do is learn how to write really well because that is going to be one of the keys to making an income on the Internet, at least a good one, and you said, "But I hate to write!" Well, then obviously you're going to drift from the game plan right from the start. So instead, what I am going to do is give you options. Lots of them. Because believe it or not, there is more than one way to make money on the Internet. Some will be more profitable than others at the start, but look at Michael and the money he's making JUST from Adsense alone. I'm not saying it's not a lot of work, but at least he doesn't have to be a prize winning author to run an Adsense business.

My point is, there is more than one way to skin a cat in this business. I will give you as many ways as I know of. I certainly don't know them all, or am an expert at them all. For example, I know nothing about selling on Ebay, though I hear that can be very lucrative. I just can't help you with it because I have never done it before.

So in the series of articles to follow, I will give you a number of ways to capitalize on your, what I call, "generic" starting point. So this is what I want you to do after reading this article, because this WILL be YOUR "Where To Start."

Sit down with a pen and paper (yes, get away from the darn computer) and write down ALL your interests. That's right, ALL of them. I don't care how silly they are or how unlikely they are to make money. Just write them down.

Welcome to Job Killer Biz

2007-03-03T05:51:00.000-08:00

Hi and welcome to Job killer Biz,

My name is Steven Clayden and i have been internet marketing for the past year, my blog is intended to help you in your affiliate marketing business.

We will be looking at all aspects of affiliate and internet marketing. I hope you will find this info useful.

I will be recommending some products on my blog which will help enhance your affiliate marketing business, i will only discuss useful products and will not recommend you any rubbish. I will give out free information as much as i can.

This is going to be the first in what I plan to be a long series on Internet marketing. In this series I plan on covering a number of topics including, advertising, business start up, copywriting and a ton of other subjects. This may be the best free education you'll get

All i ask in return is that you tell as many people as you can about this blog

regards steve